Category: marketing

Combine the power of your team with online media… reach your buyers directly, without breaking the bank.

Too Big To Fail…

Over the past year or so, there's been much talk (and an overwhelming amount of economic pain) brought to bear by a philosophy known simply enough as, "Too Big To…
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Eat Your Veggies…

I think that one of the greatest benefits of having a camera that also doubles as a mobile phone is that, on a regular basis, I experience things that no…
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Social Media and Snake Oil… Part II

One of the great things about New Media is that anyone, anywhere, can suddenly go into business and brand themselves however they want. Of course, one of the watch-outs with…
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Social Media and Snake Oil… Part I

Ahh... Marketing Claims. I was driving up from Chicago the other day and, as I often do, spent a few minutes in between phone calls scanning the AM Talk Radio…
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Leads and Leaders… Part 2

Last week, a friend called to say we had just been given an opportunity to claim one of two remaining spots at a local expo that really seemed to fit…
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The Two Ton Telephone… Part 1

*This evening, it is my great pleasure to introduce you to a gentleman that I have known and respected for... gosh, is it possible... over thirty years! Chris Kilber is…
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More On Mass Marketing

As the cost of Traditional Advertising and Mass Marketing continues to rise, New Media is quietly connecting producers and consumers and deepening their relationships... all at the speed of light,…
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Mass Marketing…

I received the most intriguing voice-mail yesterday. In it, the caller was making a case against the ineffectiveness of what he called "Mass Marketing". His point was that: 1) Mass…
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Simple Things… Part III

I wonder what goes through your mind when you see a business card holder with, you guessed it... business cards in it, and there is a small placard that says…
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Simple Things… Part I

Sometimes the most seemingly uneventful circumstances can lead to some very profound insights. Such was the case recently as I found myself in a relatively new Starbucks location in a…
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