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Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Hitting The Target… Part I

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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Everyday Heroes…

This afternoon, just after 2:30 p.m. (CST), I turned on the radio..; twenty seconds later, I turned on the T.V. Unbelievable... U.S. Airways Flight 1549 was in the water, and…
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What Is Your Position…?

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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Leading In Business And Life…

One of the beauties (or curses) of small business is the extent to which it is typically intertwined with our personal lives. I recently spoke with someone who challenged this…
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How’s Your Vision…? Part III

We often speak here about small business leadership and marketing principles for three reasons: 1) It's the theme of this blog and I don't want to get in trouble with…
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How’s Your Vision…? Part II

As small business owners and leaders, not only are we charged with creating the vision for our organization... but also for ensuring that the vision becomes a reality. It is…
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How’s Your Vision…? Part I

Effective small business leadership requires us to do many things consistently. Toward the top of every good leader's list will be the creation of the organizational vision(s) for specific areas…
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Predicting Buyer Behavior…

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
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Don’t Miss This…

I suppose there are at least three reasons why I spend so much time thinking, speaking, writing,and teaching about goal setting and achievement. First... to keep my own feet to…
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