SteveBuelow.com – Page 21 – Great marketing, in the absence of character, will eventually tick off even your best customers!

Hey… How Have You Been?

Posted on February 13, 2009 by Steve Buelow by Steve Buelow

Several weeks ago, I suddenly received an e-mail from a old friend that has spent most of the last two decades either on the west coast or in Europe. I…

What’s So Difficult About This?

Posted on February 11, 2009 by Steve Buelow by Steve Buelow

Imagine this: A company knowingly puts out a tainted product that sickens six hundred people and kills about a dozen more. So what do they do? Meet with the families?…

Big Business vs. Small Business… Part II

Posted on February 10, 2009 by Steve Buelow by Steve Buelow

So, what about the first question from yesterday's post... just why do I spend so much time speaking and teaching about small business, as opposed to big business? Don't get…

Big Business vs. Small Business… Part I

Posted on February 9, 2009 by Steve Buelow by Steve Buelow

After wrapping up a conference call on the subject of business leadership and values, I received two questions which I'd like to answer here. To paraphrase: 1) Why do I…

Relationship Basics… Part II

Posted on February 7, 2009 by Steve Buelow by Steve Buelow

Okay... so if great relationships are the secret to a satisfying and meaningful life... and if successful long term relationships are fueled by common values... where do we begin? We…

Relationship Basics… Part I

Posted on February 5, 2009 by Steve Buelow by Steve Buelow

Here are the first two sets of numbers I measure when evaluating the health of business relationships: 1) How much of the current year's business is repeat business? 2) How…

Your Best Customers… Part II

Posted on February 4, 2009 by Steve Buelow by Steve Buelow

In the spirit of yesterday's article, I thought I would do a little unscientific test today. So I spoke with three random people (I said it was unscientific), and asked…

Your Best Customers… Part I

Posted on February 3, 2009 by Steve Buelow by Steve Buelow

I'm minding my own business, enjoying a coffee at a local Barnes and Noble when two thirty-something business guys sit down right behind me. It's cramped, and short of cupping…

Value Vs. Values… Part 2

Posted on January 31, 2009 by Steve Buelow by Steve Buelow

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…

Value Vs. Values… Part 1

Posted on January 30, 2009 by Steve Buelow by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…

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