SteveBuelow.com – Page 22 – Great marketing, in the absence of character, will eventually tick off even your best customers!

Is This Place Safe…? Part III

Posted on January 28, 2009 by Steve Buelow by Steve Buelow

There's an old saying that "it's lonely at the top". And yes, I have met some lonely leaders over the years... but it was of their own choosing. It's only…

Is This Place Safe…? Part II

Posted on January 27, 2009 by Steve Buelow by Steve Buelow

Awhile back, I spoke with a small business leader who was struggling. I asked him how many ideas he had coming in from the field... from his staff, as well…

Is This Place Safe…? Part I

Posted on January 26, 2009 by Steve Buelow by Steve Buelow

"How's your safety record?" This could be a question you'd expect from a Worker's Compensation specialist... but it's not. It could be referring to the physical environment of your workplace...…

Unlikely Competitors… Part IV

Posted on January 25, 2009 by Steve Buelow by Steve Buelow

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…

Unlikely Competitors… Part III

Posted on January 24, 2009 by Steve Buelow by Steve Buelow

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…

Unlikely Competitors… Part II

Posted on January 23, 2009 by Steve Buelow by Steve Buelow

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…

Unlikely Competitors… Part I

Posted on January 22, 2009 by Steve Buelow by Steve Buelow

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…

Your Great Story…

Posted on January 21, 2009 by Steve Buelow by Steve Buelow

So... imagine meeting someone who has lived a 'charmed life'... a silver spoon planted squarely in their mouth. Never having worked their way up... never struggled to pay the bills...…

Do Something…

Posted on January 20, 2009 by Steve Buelow by Steve Buelow

Okay... so I was twenty-five years old... just hired to help establish a skilled-trades division for a regional staffing company... first day in the office. My boss approaches, "We can…

Hitting The Target… Part III

Posted on January 19, 2009 by Steve Buelow by Steve Buelow

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…

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