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‘Tis The Season…

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Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…
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Black Friday Redux & Post-Christmas Musings

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The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Turning Rants Into Raves…

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I got a call today from someone who raved about the service they received yesterday while flying United Airlines through Chicago. This... on one of the busiest travel days of…
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Do You Know Your ABC’s…? Part III

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One of the most common frustrations I hear from small business owners is that their employees just don't treat the business with the same degree of care that the owners…
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Do You Know Your ABC’s…? Part II

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Okay, so if we are committed to assembling a marketing dream team in 2009, we better get started. The core of the team is going to be... the team. Oh...,…
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Do You Know Your ABC’s…? Part I

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In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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What’s the difference…?

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Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
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The Freedom To Fail…

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Albert Einstein is credited with saying that “We can't solve problems by using the same kind of thinking we used when we created them.” I agree completely. In fact, it…
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